IANA BRADU

BRAND IDENTITY, UI
YEAR 2025

STRATEGY SANDRA ENCIU
PHOTOGRAPHY CRISTIAN NICULAE
UX IULIA STEFANICA

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Iana Bradu’s identity brings together two sides of her story: a deep connection to her Moldovan roots and a constant movement towards becoming. Born in Moldova and shaped by her life as an artist, art catalyst and storyteller, Iana moves between identities, perspectives and forms of expression.

At its heart is the idea of looking at art as a way of looking at oneself. The identity embraces this continuous exchange between artist and audience, past and present, self and other. It creates a world that feels intimate yet open, inviting people to step closer, look differently and discover what might exist beyond the obvious.

Inspired by Lee Strasberg’s Method, Iana turns art into her own method: living as female artists throughout history, one at a time.

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